In October, Impossible Foods’s longtime restaurant partner Burger King was the first major fast-food chain to put its plant-based nuggets on the menu when it tested the new option at select locations in Des Moines, IA Boston, MA and Miami, FL. The release of the plant-based nuggets represented Impossible Foods’ entry into the growing plant-based chicken industry.
Impossible Foods began its mission to disrupt the animal agriculture industry with the introduction of a ground beef replica, the Impossible Burger, in 2016. These nuggets are a new shape for Impossible Chicken Nuggets Made from Plants that the company launched last year.
Impossible Foods Impossible Foods gets into plant-based chicken “With our latest products, we’re showing kids and consumers that they can still have everything they love about meat, but without needing to consume any dead animals.” “Our goal is to spark a conversation at the dinner table about how our food choices impact our planet, and how eating plant-based is the best way for kids to help combat the urgent threat of climate change and nature loss,” Laura Kliman, Director of New Product Development at Impossible Foods, said in a statement. Compared to traditional chicken nuggets, Impossible’s plant-based version uses 49-percent less land, 44-percent less water and generates 36-percent less greenhouse gas emissions based on a Life Cycle Assessment. The company chose these shapes to represent animals that have been adversely affected by the resource-intensive global animal agriculture industry. Forgoing the popular dinosaur shapes, the new Impossible Chicken Nuggets Made From Plants: Wild Nuggies are made in shapes that resemble endangered animals such as the polar bear, black rhino, right whale, and Galapagos tortoise. I mean, it's better than when Kraft tried to market ranch as salad "frosting.Plant-based company Impossible Foods hopes to spark conversation about the connection between animal agriculture and loss of biodiversity with its new plant-based chicken nuggets. But hey, we've been trying to trick kids into eating veggies for forever and this seems like a decent stepping stone. It's not the most ideal nutritional make up, especially seeing that 100 of those calories are from 11 grams of fat. For comparison, the regular, non-veggie nugs ring in at approximately 238 calories, with 138 calories from fat - so not a stark difference. “By blending plants and vegetables with the Perdue chicken families love, not only are we helping to meet demands for millions of parents but we are appealing to the growing number of flexitarian families who have an increased commitment to getting more plants and vegetables in their families’ diets.” “Perdue Chicken Nuggets have been a staple for families for years, but we wanted to provide an easy way to round out the meal and help parents put an end to the ‘eat your vegetables’ battle,” Eric Christianson, chief marketing officer for Perdue, said in a press release. The veggine-infused dino nuggets clock in at 220 calories per serving, and servings sizes are five nuggets. Instead of just eating mystery white chicken nugget meat, you'll be happy to know that each T-rex also has some cauliflower, chickpeas, and "plant protein" (aka some of the same stuff you can find in Impossible Foods and Beyond Meat products). And now, the panko-crusted chicken nuggets are a little healthier, thanks to the inclusion of 1/4 cups of veggies in every serving of the new product launched by parent company, Perdue Foods. for being processed, frozen nuggets shaped like a stegosauruses. These Costco staples were easy-to-prepare after school and delicious. If you didn't get to munch on dino nuggets as a kid, you haven't lived.
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